SEO, in its broadest sense, is any activity that aids in the improvement of your search engines ranking, such as Google, Bing, and others. It’s not easy to have a decent ranking with 3.9 billion internet users and over 3.3 billion queries every day. And it’s for this reason that SEO methods are so crucial for businesses that they are being used by each SEO company New Zealand.
That’s why we’ve compiled this guide, which features 2018’s most effective SEO methods and best practices. Your website can stay competitive and keep a solid position by focusing your SEO efforts on these. So, let’s get this party started.
- Analyze your competitors
Extensive competitor research and analysis are one of the most successful SEO methods for improving your results. The first stage is to identify your main competitors, which can be done by industry, region, keywords, or any other relevant criteria.
A thorough analysis will enable you to identify areas where your competition is flourishing and, maybe, vulnerabilities that you might exploit.
- Analysis of Keywords
Analyzing your competitors’ keyword usage is vital because it is one of the most significant aspects of an excellent SEO company in New Zealand. Keyword suggestion tools like KeySearch, Moz Keyword Explorer, and Google Keyword Planner can help you uncover keywords that your competitors are using as well as ones that you can use.
- Analysis of Link-Building
Link-building is another significant SEO factor for enhancing a site’s SERP rankings. To see how your competitors are doing on this front, look at their origin, numbers, and the anchor text they utilize. It could be worthwhile to contact those sites to see if they can also contribute backlinks to your site.
- Content Analysis: Examine the material on the websites of your competitors. How frequently do they update their content? How long do their blog entries usually last? What is the structure of their content? If your competition outperforms you in search results, it might be worth following the techniques that appear to be the most beneficial.
- Take a look at your backlinks.
While backlinks are an important component of any SEO plan, not all of them are made equal. Some people will naturally perform better than others, therefore it’s critical to keep an eye on them. This allows you to focus on the most useful forms of backlinks. Or figure out which sites tend to bring in the best traffic.
If particular connections are providing no value or harming your search rankings, you may wish to remove them or unilaterally disavow them. Majestic, Ahrefs, and Moz Open Site Explorer are some of the tools that may assist you to do a full backlink analysis of your website.
- Improve Page Speed
The expectations of mainstream consumers for website performance have risen in tandem with the increase in internet speeds. According to an Adobe survey, nearly 40% of consumers will abandon a website that takes too long to load.
Thankfully, there are many things you can do to speed up the loading process, the majority of which are simple to execute. To greatly reduce your load time, use high compression for images. You can also employ an SEO company in New Zealand to allow international users to view your content without having to ping your local server.
- Optimize for Voice Search
Integrating enhanced voice search functionality as part of your efforts to optimize for mobile devices is a good idea. The ultimate goal of focusing on voice search is to be regarded as a source for a “Featured Snippet,” as Google Assistant, Siri, and Alexa will read content from these sources and frequently quote them.
- Make use of structured data.
Over time, website crawlers have become significantly more complex and capable. However, what is evident to a human user may be entirely opaque to a computer. As a result, site crawlers may occasionally make mistakes or omit material while indexing your site. Of course, the solution is to use structured data.
Using structured data simply means putting your website’s code into a consistent manner. Because your site is laid out in a “anticipated” fashion, search engine crawlers will be able to gather up a larger amount of data when indexing it.
- Use Secure HTTP
There are several advantages of switching to Hypertext Transfer Protocol Secure (HTTPS) for encryption:
Privacy and Security
By protecting communication between users and servers, the chances of third-party interference or harm are considerably reduced. This earns you more trust from both your users and web browsers, which are increasingly displaying warnings when people visit non-HTTPS sites.
Improved Positioning
Most sites that switch to HTTPS should expect a minor bump in their search rankings as a result of their greater credibility. As Google is more inclined to promote secure sites in search results, you may expect to see a higher number of referrals and traffic over time.
Choose the right SEO Reseller or SEO company in New Zealand now that you know the inside scoop on the greatest SEO methods and tools.